Align and Drive Metrics

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Trace operationalizes metric trees to drive organizational alignment,  analytics automation, and business performance

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Build Powerful Metric Trees

Trace captures user journeys, growth equations, financial models, and operational processes.

Exploit Rich Segmentation

Trace’s metric trees expand seamlessly, modeling both metric relationships and segmentation.

Empower Teams with Instant Analytics

Trace’s attribution algorithms quickly diagnose metric trends or variance to budgets or targets

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Dynamic Segmentation

Generate segments based on metric behavior. Analyze and export custom audiences for interventions.

Streamline and drive effective business reviews (WBRs, MBRs)

Quickly diagnose and attribute ongoing variations in output KPIs

Deeply understand how initiatives impact output KPIs

Operate directly on metrics, not datasets; no code necessary

Connect the input and output metrics to drive alignment

Express the nuances of your business model via metrics

Effortlessly navigate  "metric trees" - a set of related metrics

Trees can be cross-functional across growth, product or ops

Automation powers "always-on" metrics monitoring

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Trusted and Loved By

"Trace quickly and comprehensively analyzes segment-level drivers of our key KPIs. We are running complex pre/post analysis with a few clicks. Excited to leverage Trace for our needs."

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Peter Muller
Head of Insights
@ Capsule

"Trace is taking a novel approach to unlocking the power of data for end consumers. By building on a semantic layer abstraction, Trace is targeting use cases that are entirely manual and tedious today - KPI root causing, experimentation, audience building and OKR planning."

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Chad Sanderson
Head of Data, Product Manager, Data UX Champion
@ Convoy

"At Airbnb, we got tremendous utility from our in-house metrics tool, Minerva. Trace's unique approach extends beyond the goals of Minerva, serving automated "templates" for segment root-cause analysis, experimentation etc. - a next generation analytics and operations tool."

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Aaron Siegel
prev. Head of Data Platform
(AirBnB and Twitter)
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