For growth, finance, product and ops teams

See exactly why your metrics move.

Stop chasing dashboards. Trace automates KPI analysis, turning days of investigations into five-minute answers.

Book a demo →
Trusted by data-driven teams
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01
The problem

Every KPI question becomes a dashboard hunt.

Marketing tracks CAC, product tracks the funnel, finance owns revenue — each in separate dashboards. Connecting the dots is tedious, manual work.
The Trace approach

Your business, as a system.

Trace uses metric trees to connect KPIs and their drivers into a shared model of business performance — the foundation for rapid analysis and reliable AI-powered insights.
02
The problem

Answers arrive too late to matter.

A KPI is underperforming. You ping three teams, open five dashboards, and end the week with no clear answer.
The Trace approach

Get to the why instantly.

Trace decomposes, attributes, and ranks the drivers — and variance to plan — in minutes, so you can act while it matters.
03
The problem

AI is changing the UI, not the workflow.

The dashboard hunt is moving into chat conversations, but the analytical burden still falls on the user.
The Trace approach

Automate the analyst workflow.

Metric-tree models and encoded analytical skills turn AI from a Q&A copilot into an autonomous analyst.
04 · Voices

Loved by finance, data, product, and growth leaders.

'' Trace helps our teams quickly understand  business performance without bouncing between dashboards or spreadsheets.''
Peter Muller
Head of Insights
Capsule
'' We tried metric trees in DoubleLoop and they never stuck. Trace transformed them into useful workflows — turning 4-hour deep dives into 5-minute answers."
Olaf Vogel
Director of Analytics
Feeld
'' A game changer — Trace gives us a clear view of financial performance, making variance analysis dramatically faster.''
Marcello Halitzer
Head of Finance
Chapter
'' Trace shows me what's moving margin in real time — and gets Ops aligned on the same numbers as Finance.''
Bryan Sullivan
VP Finance
Curri
'' I can quickly get to insights on our core KPIs, saving hours of manual work. Love their automated AI briefings.''
Oliver Lum
Distinguished Scientist
Flock Freight
'' Trace automates analysis and cuts through dashboard noise — bringing metric trees to life exactly as I imagined them.''
Maxime Lagresle
Senior Director of Data
Veronica Beard
05 · USE CASES

The operating system for business performance.

01
Automate variance and root-cause analysis
02
Precisely attribute revenue and margin drivers
03
Power xBRs and board reviews
04
Connect growth performance to revenue
05
Optimize LTV/CAC, payback, and retention
06
Identify the highest-leverage opportunities
07
Analyze onboarding and engagement funnels
08
Separate segment mix shifts from behavior shifts
09
Understand experiment impact beyond the KPI
Start with your business
Get 1–2 KPI trees for your business.
Book a 30-minute metric-tree session — we'll map your first trees live, yours to keep.
Book a design session →Just want a demo →
Causal analytics for finance, product, and data leaders.