Every business runs on metrics. The problem isn't a shortage of data — it's that the relationships between metrics have always lived in someone's head, a spreadsheet, or a one-off analysis.
We are building Trace because we believe metrics should be computable, not just reportable. When you can model how your inputs connect to your outputs — and let software traverse those connections automatically — data stops being a bottleneck and starts being an operational engine.
That's what metric trees make possible. And that's what we've spent the last few years building.
Our founding team has deep experience building data-centric organizations at Uber and Rent the Runway, and data products at Looker and Google. We're backed by Amplify and FirstMark — top-tier investors in the data and developer tools space.